Les 24h de l'INSA

Client : INSA
Year : 2014
Project type : Graphic design, Editorial design

University class project & competition to work for a real client, the INSA festival, "Les 24h de l'INSA", one of the biggest student festival in France. We had to work against each other to create the identity for the next festival, the 41th edition. I based my work on the mixity of people and versatility of activities, making a mix of 3D and 2D illustrations to represent that. There was two parts to design, with different identities : the day, which is more for families and children to play in the park and have fun with the activities prepared, and the night, which is the music part with many great artists, of all styles. There was also a plan to illustrate and organise so people on site would be able to find their way to the place they are looking for, since the location is quite big.